Brand + Website (Wix) + Design Collateral for Restaurant

Challenge

• To create and launch a restaurant logo, branding and website that conveys an old Austin vibe of good food and music. 

Strategies

• Based the logo design on music posters from the ‘70s as well as, eye-catching signs from Austin and Nashville. 
• Collaborated with the client to define and understand the audience, category,
  and their vision.
• Leveraged research, insights and intuition to develop brand work and a website that resonated with the client and the intended audience.
• Iterated logos, website and brand pieces (menus, signs, stamps, banners, social media playbook) with feedback from users who matter the most to Rainey Street’s success. 
• Brought the brand to life.

Result

Rainey Street Burgers opened in February of 2020 amid a pandemic
to great reviews and a successful opening.