Challenge

To stand out from the dozens of emails and cold pitches inundating journalists each day to help an amazing news-worthy story have farther reach.

Strategies

• Made sure to pitch relevant media contacts in the area
• Kept reporters informed with follow-up emails
• Prepped client with media training to make sure the story they wanted to be told was conveyed and placed in the article

Result

• Appeared in The Houston Chronicle Jan. 6, 2021 (largest daily newspaper in Houston, Texas) and reached a newspaper record with more than 1 million page views.
• Appeared in Texas Monthly (January 2022)
  “The whole newsroom is talking about this story!” – reporter
• KRIV-TV did a segment with Our Barndominium Life 
• KPRC-TV interviewed Our Barndominium Life with great product placements.