Challenge

Empower Texas women and their support networks to know the urgent maternal warning signs and speak up when they have concerns. The campaign is also dedicated to encouraging everyone, including providers, caregivers, friends, and family to listen and act.

Strategies

• Empower women to understand their risks and related warning signs and speak up and raise concerns if something doesn’t feel right
• Encourage women’s support systems to listen and advocate for care if she says something doesn’t feel right or they see something doesn’t feel right
• Encourage providers to ask questions, actively listen and to know, understand and take action on the warning signs to ensure they don’t miss any signs.

My Role / Result

As the Campaign Manager, I was entrusted with the responsibility of overseeing and orchestrating this impactful project. Collaborating closely with a diverse and dynamic group of companies known as Team Salud, I ensured that all aspects of the campaign were executed flawlessly.

As the lead client contact, I served as the main point of communication and liaison between our team and the client. I diligently attended to their needs, addressed their concerns, and kept them updated on the progress of the campaign. By fostering a strong and open partnership with the client, I cultivated a relationship built on trust and mutual understanding.

In addition to my managerial responsibilities, I played a crucial role in securing additional resources for the campaign. Recognizing the campaign’s potential for success, I secured an additional $500,000 to fuel our efforts. Furthermore, during my tenure as manager the client extended the contract, adding another year to our engagement and bringing an additional $1.5 million to the table.

Throughout the entire duration of the campaign, I was fully dedicated to delivering exceptional results for our clients. Guided by a strategic vision, I ensured that every component of the campaign worked harmoniously together, maximizing its impact and reaching its full potential. By leveraging the collective expertise and resources of Team Salud, we were able to create a campaign that left a lasting impression.

I am proud of the accomplishments we achieved during this campaign. It was not only a testament to my leadership and management abilities but also a reflection of the incredible teamwork and collaboration demonstrated by everyone involved.

“Thanks so much for your wonderful, innovative ideas for our campaign launch and event. We are unanimously impressed and very excited about your ideas!”